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Kaspersky launches very secure operating system:      5 things you should know about KasperskyOS Kaspersky Lab has come up with the new secure environment software called KasperskyOS after working for 14 long years, also running a real-world pilot test roll out. Kaspersky, the well-known anti-virus company, has announced a secure-by-design operating system called the KasperskyOS which will work on network devices, Internet of Things and industrial control systems. The company has come up with the new secure environment software after working for 14 long years, also running a real-world pilot test roll out. The company says that the OS is now available for use in many scenarios. Kaspersky said that the basic idea behind this product was to create a secure OS to fight the ever-growing cyber threats in computing devices. KasperskyOS or KOS will possibly on all platforms like Windows, MacOS and Linux in connected devices. The OS has three main components – 1. KO...

UPSC Recruitment 2017 Civil Services Examination and Indian Forest Service (Main) Examination Union Public Service Commission UPSC has issued employment notification related to Union Public Service Commission UPSC Recruitment 2017 for the UPSC vacancy of 980 Civil Services Examination and Indian Forest Service (Main) Examination in All India, All States on its official website www.upsc.gov.in Are you searching for a job in All India, All States? Apply online for the Union Public Service Commission UPSC Vacancy and many other current jobs in All India, All States Last Date of Application for Union Public Service Commission UPSC vacancies is 17-03-2017 Online Application Details for Union Public Service Commission UPSC Recruitment of Civil Services Examination and Indian Forest Service (Main) Examination is given below. Union Public Service Commission UPSC Recruitment 2017, Union Public Service Commission UPSC Vacancy 2017 Details: Post Name:  Civil Services Examination No of ...

The Indian Economist By Parush Arora Crisis drives innovation and creativity. The Great Depression, unarguably one of the biggest crises in economic history, lead to the emergence of Keynes and his conventional monetary tools. Post recession, there was an increase in money supply and decrease in interest rates so as to increase lending, spending and investment. Quantitative easing: Healing the unconventional way The housing bubble in the US burst in 2008, freezing the credit market worldwide. This lead to major changes in the developed economies. The banks were reluctant to spend and limited their lending in wake of the poor performance of the economy. After 2008, the conventional tools turned out to be ineffective owing to the nature of the crisis. This lead to the emergence of unconventional tools like ‘quantitative easing’. In quantitative easing, the central bank purchases securities and bonds from the public in exchange of newly generated currency. This...

Basics of Marketing: The ‘Marketing Mix’ strategies The Indian Economist By Dr. Kar The term “marketing mix” was coined in the early 1950s by Neil Borden in his American Marketing Association presidential address. This is one of the preliminary knowledge every marketer must have and is considered to be the basics of every marketing theory, which emerged henceforth. The basic major marketing management decisions can be classified in one of the following four categories, namely Product; Price; Place (distribution); and Promotion. The four P components of the Marketing Mix Product Every product is subject to a life-cycle including a growth phase, followed by an eventual period of decline as the product approaches market saturation. It is the tangible object or an intangible service that is getting marketed through the program. Tangible products may be items like consumer goods (Toothpaste, Soaps, Shampoos) or consumer durables (Watches, IPods). Intangible pr...